I always thought it was rather corny all those “Christmas in
July” marketing events. I just figured it was a cute little way to promote
sales and get revenue up during the hot summer slump.
But lately, I’m starting to think it’s a cultural tendency.
I’ve not actually seen or heard a lot of “Christmas in July”
advertisements this year. Which means, neither have my kids. But I can’t begin
to tell you how many kids I’ve heard talking about Santa, Christmas lists and
presents this last month.
Seriously, it’s really interesting. What is it that inadvertently
inspires kids to start thinking about Santa in the middle of the summer? And it’s
everywhere. My friend told me her son exclaimed out of the blue that there were
only 6 months to Christmas just last week. I heard another little girl tell her
mom what she was going to ask Santa to bring. And my own girls have been
listing what they are going to put on their lists since some time around the 4th
of July.
I wonder … is this because they are bored and thinking of
new things to accumulate? Because, I’m certain it’s not because they’re worried
whether they are on the naughty or nice list … that’s for sure.
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